FORT WORTH, TX – May 16, 2016 – Ride Television Network, Inc., (RIDE TV) and the National Rural Telecommunications Cooperative (NRTC) are pleased to announce that they have reached an agreement to make RIDE TV available to NRTC members’ video subscribers.
RIDE TV debuted in the fall of 2014 and serves the equestrian lifestyle community. NRTC member companies will be able to add RIDE TV to their programming lineup beginning on June 1, 2016.
“We are extremely pleased to have reached this agreement with NRTC. Being able to tell the stories and show the unique lifestyles of real horsemen and women (to an audience who would not ordinarily see it) has been a life-long goal,” said Craig Morris, President of RIDE TV. “I want to personally thank the leadership at NRTC for recognizing the importance of offering RIDE TV to their rural consumers.”
“We are excited to add this content to our rich offering of video content.,” said Madeleine Forrer, NRTC’s Vice President of Video Services. “We are particularly pleased with RIDE TV’s willingness to join the growing list of content providers looking for us to distribute in new ways including on mobile devices and live streaming.”
“NRTC is committed to supporting the technology interests of their members throughout rural America. As part of our focus on rural consumers who embrace the horse lifestyle, RIDE TV will be a great addition for broadband providers who offer video services to their customers,” said Michael Trujillo, RIDE TV’s Senior Vice President of Global Distribution.
RIDE TV’s original programming includes highly entertaining reality shows, talk shows, documentaries, horse competitions, children’s programming, movies and other relevant equine programming. Other notable programs include This Old Horse, a documentary showcasing the most famous horses in history; Rock Star Vets, an entertaining reality show with a famous equine surgeon; Southern Fried Skinnyfied, RIDE TV’s first cooking show (and the only one of its kind) where Paige Duke transforms hearty meals fit for a cowboy into healthy delights that are perfect for a jockey; and extensive coverage of Western and English equine competitions. With a broad variety of lifestyle content, RIDE TV appeals to both passionate horse owners and general audiences who love unique and fascinating entertainment.
About Ride Television Network, Inc.
Ride Television Network, Inc. is a privately held corporation based in Fort Worth, Texas. The company was formed in 2011 for the purpose of launching a 24-hour, high definition, television network. RIDE TV launched on October 1, 2014 in the United States and is now available internationally. The network features high-quality television programming showcasing both English and Western disciplines and lifestyles and includes live events, reality shows, talk shows, children’s programming, documentaries and other great programming. For more information about RIDE TV, please visit www.ridetv.com.
The National Rural Telecommunications Cooperative (NRTC) represents the technology interests of 1,500 rural utilities and affiliates in 48 states. We help rural electric and telephone utilities strengthen their businesses with solutions uniquely suited to the needs of rural consumers.
NRTC was founded in 1986 by electric cooperatives, the National Rural Electric Cooperative Association (NRECA) and the National Rural Utilities Cooperative Finance Corporation (CFC).
NRTC provides products and services developed specifically to meet the needs of rural utilities and their customers, such as high-speed Internet access via satellite, full service Internet access and support, integrated smart grid technologies and energy efficiency solutions, wireless technologies, mobile phone service, IP backbone services and programming distribution rights for video providers.
NRTC is driven by our members’ commitment to provide their communities with innovative technologies and a vision for continued viability. NRTC helps ensure our members’ success by aggregating their individual buying power, negotiating national contracts, and supporting business solutions which expand their service offerings. NRTC remains focused on bringing advanced technology to rural America.